Geoff Hoffmann Emerges as Top Bidder for Bankrupt Oberweis Dairy Assets

Geoff Hoffmann, co-CEO of the Hoffmann Family of Companies, has emerged as the new owner of the century-old Oberweis Dairy, beating out other bidders with an undisclosed offer. The deal includes the North Aurora plant and 40 branded ice cream stores, marking the family’s first foray into the dairy business.

Hoffmann expressed excitement about the acquisition, citing the strong brand reputation of Oberweis in the ice cream and dairy space. The family investment firm, with over 100 brands in 30 countries, sees potential in revitalizing Oberweis and making it even stronger.

Founded by patriarch David Hoffmann in 2002, the family firm has a diverse investment portfolio, including wineries, charter cruise ships, and a minor league hockey team. The acquisition of Oberweis adds to their retail, commercial, and residential properties, with plans to focus on enhancing production capabilities and streamlining operations at the North Aurora plant.

Despite recent challenges faced by Oberweis, including declining revenues and strategic missteps, Hoffmann sees growth potential in the premium dairy products offered by the brand. The acquisition is pending final court approval, with plans to close the deal within 10 days of approval.

The Hoffmann Family of Companies aims to build on Oberweis’ heritage and continue its legacy in the dairy industry, with a focus on growth and investment in the company’s future. Stay tuned for updates on the revitalization of Oberweis Dairy under new ownership.